Revamp Your Venue: Our Top Ideas
Over a year has passed since businesses were told to shut their doors to the public until further notice. Now, three lockdowns later, summer is just around the corner, and Covid-19 infection rates are dropping. With the UK meeting its targets on the Roadmap out of Lockdown, we can all look forward to more pubs reopening and a summer full of meetups with friends and family.
With new rules and regulations your pub must adhere to, and in some cases, a year-long closure, consider upgrading your venue before you welcome back your guests. Money has been tight this last year, and not everyone has benefited from the government’s support; however, investing some cash into revamping your pub will help you reap the rewards.
Moreover, as all venues will need to install new features to comply with Covid-19 measures, why not use this time to freshen up your pub? Then, as your guests return, they will be pleasantly surprised by your transformation and keen to see the difference.
If you need ideas on how to revamp your venue to make it more appealing for when the country reopens, then please keep reading for our top five ways to revamp your venue;
Having an exciting drinks menu can create a positive customer experience and can also help maximise your profitability. Your drinks menu is one of the first things your customers see when they look at your website and, again, when they get seated in your establishment. However, when designing your drinks menu, there are a lot of things to consider, such as;
- What type of clientele are you catering to?
- How many drinks options are you going to have?
- Are you going to include drink descriptions that include the ingredients of the drinks?
By spending some time tailoring your drinks menu to your target audience, you will meet your customer’s needs to a tee. If you are known for your cocktails, make sure to keep them fresh! Look to introduce a seasonal special edition or limited-time-only recipes. Spicing up your menu is a great way to add more excitement to your customers’ returns.
Next on our list is your venue’s aesthetic. It is crucial to have a particular look and feel in your venue. Having a great menu will only get you so far, especially if your guests do not enjoy being in your surroundings. Simply by having a coherent colour scheme and a comfortable setting, your guests can settle in for the evening and extend their stay. Improving their comfort and providing them with an enjoyable environment will enhance their customer experience. All of which will encourage them to stay longer, spend more money, and return another day.
In addition, it has been proven that potential customers assess the crowd and the aesthetic appeal before deciding on where to spend their time. So, by not having an excellent aesthetic, you are essentially losing out on sales.
To create your aesthetic, it is critical to assess the kind of lighting, colour scheme and decor that you want in your business. You will need to consider the colours and textures that help set the mood you aim to create. However, you want to do this while having your target market in mind as it has been proven that bright colours appeal to the younger generation, whereas paler shades appeal to the older crowd.
If you are happy with the look of your establishment, you may be wondering what else you can do to draw in some custom? In a word, entertainment! We all enjoy going out and having a laugh with our friends and family, and what’s better than an interactive entertainment machine to bring everyone together.
At Amusement Leisure, we think installing an interactive entertainment machine is such a fantastic way to revamp your pub. Not only is it an easy addition for you, but it will also help boost your venue’s appearance. What’s more? They become a pull for your guests, encouraging them to choose your venue over a competitor’s and enticing them to spend more time and money.
At Amusement Leisure, we have only the best and most advanced technology available for hire. We cater to licensed premises such as bars, clubs, restaurants and hotels with technology such as fruit machines, quiz machines and jukeboxes. All the best technology is at your fingertips, so please browse our products here if you would like to revamp your venue.
Getting your venue to stick out of the crowd can be difficult, especially if you have exhausted all other options. However, upgrading your establishment and offering to host events will appeal to customers and give you the upper hand.
Hosting events for charities, the local community or making your venue available for special occasions such as birthdays, anniversaries, weddings etc., is a great way to draw in new customers and put yourself on the map!
Name of the Venue.
If you don’t want to change the name of your business, then upgrading the sign above your front door can be the next best thing. Potential customers won’t give your venue a second glance if they cannot read your name.
In giving your business a spruced up sign, your building will start to attract new customers on the street, who previously may have walked straight past. With a new bold statement over your door, you can catch everyone’s eye and make sure everyone knows where your venue is.
Moreover, a well-kept sign is a great way to stand out from the competition. Simply taking the extra time to run up some ladders and keep on top of its maintenance will show customers and other businesses that you are proud of your establishment. Customers will find this an attractive trait, too.
With the help of our five ideas on how to upgrade your establishment, you will have customers flocking to your venue in no time!
At Amusement Leisure, we understand that updating your venue can be a fantastic way to appeal to new customers. From an increase in customer dwell time and profitability, our top of the range of entertainment will have your customers engaged for hours. Find out more about the products we have on offer here. If you have any questions, please do not hesitate to contact us. Call us on 01744 755 270 or fill out an enquiry form on our website.