Three Things That Your Club Needs to Bring Back Customers
It is safe to say that 2020/2021 has been a difficult period for all businesses, especially those in the hospitality sector. The coronavirus pandemic took the world by surprise, leaving businesses unable to prepare for reduced service and closure and the financial burden that came hand-in-hand.
Over a year later, the impact is still being seen. It has been estimated that there was a 30% decrease in sales in 2020. And, when we look more closely at the impact of Covid on smaller sports clubs and bars, the damage is evident. Due to enforced closure, difficulties surrounding social distancing measures and bans on large crowds, it is no surprise that many have struggled to remain open.
Although the Government guidelines on physical activity for public and sport providers was updated on 16th May, some smaller sports clubs still haven’t opened their doors as they are still getting everything prepared. This has led to some confusion in local communities on when clubs will be open or if they can.
All is not lost, however! If you are worried about opening your doors or concerned that your customers won’t return, we have some marketing ideas to help you entice your guests back.
Music is one of the best forms of entertainment to have at your sports club as a jukebox playing songs in the background can create an excellent mood for both staff and customers, and keep wives and children entertained while their husbands play. Along with helping visitors relax and have a more enjoyable time, creating a good atmosphere can also lead to a longer dwell time, which in turn, results in better bar sales and income. If you would like to take a closer look at our jukeboxes, please click here to learn more.
Another brilliant option is hiring or profit-sharing an entertainment machine, like a Fruit Machine or a Quiz Machine. These are compact, digital and eye-catching, a great way to modernise your venue. We have venues across the North West making over £800 per week with our digital entertainment machines!
It is crucial to make sure your customers know that their safety is your number one priority. If they feel protected during their visit, they will be more likely to return to your establishment in the future. Therefore, it is crucial that you invest time into implementing rigorous safety measures, so that both staff and customers feel safe to enjoy themselves.
For more advice on what you need to do, visit the government’s website for a clear checklist on the rules and regulations. For example, when you ensure that Covid-19 rules such as social distancing and regular cleaning and disinfecting of touched objects and surfaces are adhered to, it can help visitors feel more at-ease.
Everyone enjoys an event! Hosting a sports-themed event, an online quiz or even a fundraiser will help market your club and get your name out there to new potential customers. Events are particularly effective in bringing customers back as it allows them to feel like they are part of the community, while you create a lasting bond with your attendees.
Use your social media channels to push your plans and spread the word! Encourage people to bring their friends and offer incentives for early sign-ups. You can even hire a fun, retro jukebox to help give your customers something new and exciting to try. We have an extensive list of products for hire that are bound to get your guests talking! Check out our range here.
The easing of Covid-19 restrictions is slowly taking effect in the government’s roadmap. However, your business must ensure that you are following each and every regulation and that your customers are aware of the lengths you are taking to keep them safe. The more customers know about your safety measures, the more inclined they are to visit and feel secure in your establishment. For many, this is a deciding factor in their return. So, incorporate your safety measure but throw in some entertainment to help take the focus off Covid.
At Amusement Leisure, we understand that the past year has been challenging, but are confident that by using our entertainment hire you can increase your profits while keeping your customers happy. And, it’s hassle-free! To find out more about us and the services we offer, visit our webpage here. If you have any questions, please do not hesitate to contact us on 01744 755 270, or send us an enquiry on our website.