How to Make Your Venue the Place to be in 2020
There are 59 pubs per 100,000 people in the UK. That might not seem like a lot, but when you count the pups in your area alone, there’s more competition than you may think. Whether you’re a pub or another venue, you will want to be at the top of your game in 2020. A new decade is perfect for presenting yourself as the place to be and showcasing your venue in the public’s eye.
You want as many new customers to flock into your venue as possible to then eventually become loyal customers, bringing you more revenue and boosting your publicity. Keep reading for our top tips on making your venue the place to be in 2020. With these tips and dedication from yourselves, you’ll have the best entertainment solutions and atmosphere in your venue.
Have Great Entertainment
You can’t expect your venue to be the place to be in 2020 if you don’t have some fantastic entertainment on offer to your customers. If you want patrons to have fun in your venue and keep coming back, you need to give them a reason to. A pool table is the perfect way to get the older and younger generations into your venue; kids, teens and young adults will enjoy challenging each while your older patrons will enjoy a quick game with friends during the day.
Our new contactless dual-pay pool tables (the first in the North West!) mean your customers can pay via cash or card, making it easier than ever to have a game.
If you want to give your customers even further sources of entertainment, then there’s nothing quite like a slot machine. Slot machines are a staple for any pub or venue and were always the forbidden fruit when we were younger. But as adults, we can finally take a spin on these machines and try to figure out exactly how they work…
Slot machines are not only a great way to keep patrons happy in your venue, but they can help make you extra cash too. This money can be invested in improving your venue, whether that’s expanding your menu, updating the decor or holding more events.
Holidays such as Christmas, Halloween and sporting events like Football Finals and Cricket matches are perfect times to hold special events in order to get patrons flooding into your venue. Customers, new and old, will all flock to your pub or venue to get the best seat to watch sporting TV or have a drink with friends and family over the Christmas and Halloween period.
Deck the (halls) venue with the decor to match your themed events, whether that’s Santa bunting, some creepy cobwebs or English flags. Then, you can take it to the next level with more personal touches like a themed drinks menu for the night or even a special food menu for the day (think Christmas dinner for a festive Sunday event). Talk with your accountant and cooking staff to get the best idea of how you can stretch your budget to accommodate these plans; there’s no point in doing anything if you can’t afford it after all. If you keep it up every year, you’ll soon be creating traditions for locals.
Creating an Atmosphere
Often, we go to the pub or a particular venue for the atmosphere. We are surrounded by our friends; all drinking or eating and the chatter and music around us help us feel at ease. You need to create such an atmosphere if you want your customers to feel at home and welcome in your venue. A jukebox could be a great way to inject some excellent music into your venue, as well as add that cosy vibe to the place.
A digitised jukebox from our fleet not only looks impressive, but they are a great source of entertainment too. Their databases have over 30,000 songs to choose from, meaning your patrons can have great fun flicking through the songs, albums and artists to find their favourite songs- no matter the decade!
Have Amazing Branding
Pubs and venues of the old days relied on loyal customers and word of mouth to get customers inside their doors. But these days, we can utilise social media to bring in more and more customers and keep them coming back too. If you want to be a great business in 2020, you need to have an online presence. Social media allows you to share updated opening times, events and deals with loyal and new customers to entice them to come to your venue.
However, you need to make sure that your branding across your social media is consistent so that you look credible and established. If your branding looks hastily put together and unmatched, potential customers could be deterred. Stick to the same colour palettes, use the same logo and make sure that your tone stays the same across all platforms.
Check out our website today to learn more about Amusement Leisure and how we can help you make your venue the place to be in 2020. Whether you are interested in our slot machines or our latest contactless pool tables, we have various sources of entertainment, as well as bar equipment to ensure that your place stays looking good and continues to give your customers what they want.